The Effects Of Bullying On A Person s Life - 994 Words

Bullying 101 Stenulson 4 interferes with a person’s life, is about power, not sex. The behavior can include being the target of sexual comments, homophobic insults, jokes, gestures, looks, or being touched in a sexual way. Cyberbullying usually takes place off of school grounds, or out of work. Cyberbullying utilizes all of modern gadgets of life; cell phones, instant messaging, videos, e-mail, chatrooms, blogs, social networking sites such as Facebook, to threaten, insult, harass, spread rumors, and impersonate others. Cyberbullying can happen 24 hours a day, 7 days a week, and can allow bullies to remain anonymous, and go unpunished for their actions (Kaiser 1). Bullying can be placed in two categories. The categories are direct and indirect. Direct bullying is when a person is bullied openly, allowing the victim to identify their assailant. Indirect bullying is when the person doing the bullying tries to inflict harm without revealing their intention. Physical bullying is usually direct, but verbal and relational bullying, sexual harassment, and cyberbullying can be either direct or indirect (Kaiser 1). Now that I have discussed who can be bullies or victims of bullies and what bullying is, I will discuss where the bullying takes place. For the most part, bullying is a secret activity. For children, bullying is mostShow MoreRelatedBullying And Its Effect On Society1633 Words   |  7 Pagesmay be exploited is through the familiar conviction of bullying. Bullying has been entrenched in American society as a relevant issue for quite some time. The word â€Å"bully† derives back from as far as the 1530’s. In 1838, the novel, Oliver Twist, exhibited the first use of bullying within literary work. Years later, in 1862, the first account of bullying was reported. Over one hundred years following this, the first proposition of an anti-bullying law was constructed. As time has persisted, the issueRead MoreBullying And Its Effects On Society Essay1687 Words   |  7 Pagesbullied. Bullying is a behavior that hurts, harms, or humiliates a student, either physically or emotionally, and it recently happens while at school, in a community, or online. Those people that have encountered bullying often experience arduous phases due to all mistreatment they been inv olved in. For instance, bullying occurs in many different ways and affects plenty of characteristics in a all around portion such as; mental issues, health conditions, the features affected by bullying, and theRead MoreBullying Is The Third Leading Death Cause For Young People1256 Words   |  6 PagesINTRODUCTION Bullying is defined as a physical or mental victimization of a person by another person or group. Bullying is a major problem among teens in the United States today. During the 2007 -2008 school year over thirty-two percent of the nation’s students had reported a case of being harassed or abused by a fellow peer. Bullying causes a rapid declination is the victim s mental health. They suffer drastic, and dangerous behavior changes, mental issues that are similar to these could resultRead MoreThe Effects Of Bullying On The Person That Is Being Bullied1147 Words   |  5 Pagesstand! When someone is bullying you, they are using their strength to influence or intimidate you or someone else to do what they want to be done. They are this way to people that seem smaller and weaker to them. While some believe that bullying makes a person stronger, it actually damages the victim which can lead to a lowered self-esteem and suicidal thinking. Bullying is bad for everyone whether you a re old or young. It has long term effects for the rest of this person s life. There are differentRead MoreEffects Of Bullying On Kids : Do Actions Speak Louder Than Words? How Much Harm?1620 Words   |  7 PagesEffects of Bullying on Kids Do actions speak louder than words? How much harm can a word produce? Loser. Fatty. Nerd. Nobody. Worthless. Bullying has always been an issue in childhood and high school, but it isn t until this decade that the spotlight has really focused on the damage it produces in a child s life. In the past, adults just thought bullying was an innocent way kids expressed their feelings but now we have seen the true darkness in this problem. In 2007, almost a third of kids inRead MoreBullying : Bullying And Bullying941 Words   |  4 Pagesways to describe bullying. Stopbullying.gov states the definition of bullying is â€Å"unwanted, aggressive behavior among school aged children that involves a real or perceived power imbalance.† Webster’s dictionary portrays the definition of bullying is to frighten, hurt, or threaten (a smaller or weaker person): to act like a bully toward (someone), or to cause (someone) to do something by making threats or insults or by using force. Vio lenceproventionworks.org mentions A person is bullied whenRead MoreThe Good, The Bad, And The Ugly : Sides Of Social Media Essay1264 Words   |  6 Pagesdownside is the negative effects social media gives off. Cyber bullying is more prominent in today s world since smartphones have advanced and 73% of teens have access to them on a daily basis. At least 52% of young people are victims of cyber bullying; all of this negativity on social media leads teens to depression, loss of academic success, and also brings down their self esteem. Serious health problems, such as depression, have been linked as an effect of cyber bullying. This type of depressionRead MoreCyber Bullying Must Be Improved And Consistent1267 Words   |  6 Pages Amanda Bridges Ms. Shultz / Mrs. Seymore English 5th Period 28 January 2015 Cyber Bullying Have you ever been cyber bullied? The effects of cyberbullying are greater than many people have come to realize. Cyber bullies have been around for a long time, but technology now gives them a whole new way to get to their victims easier and faster. Cyberbullying is the use of information technology to repeatedly harm or harass other people in a deliberate manner (abouthealth). Cyberbullying happensRead MoreThe Causes And Effects Of Bullying1369 Words   |  6 PagesThe Causes and Effects of Bullying Bullying is defined as unwanted or aggressive behavior that causes someone to feel afraid or intimidated. This behavior could be something physical, verbal or something done electronically or through social media. If someone feels threatened by someone’s actions or words, it could be considered bullying, even if that was not the intent. In my Senior project paper, I will discuss the types of bullying, how to recognize bullying, how to report bullying, what to doRead MoreBullying Is A Major Social Problem1678 Words   |  7 Pagesâ€Å"Bullying is unwanted, aggressive behavior among school aged children that involves a real or perceived power imbalance. The behavior is repeated, or has the potential to be repeated, over time† (Bullying Definition | StopBullying.gov). Bullying has become a major societal problem throughout America. Many children are bullied at school, home, and even online. Every school in the U.S. is grappling with bullying each day. More than 160, 000 kids across the country are absent because they are afraid

Brave New World the Alienation of John in Both Cultures...

Cursed to a life of isolation because of his appearance, values, and outrageous thoughts, John was alienated mentally, emotionally, and physically in both the Savage Culture and the World State Culture. Torn between keeping true to his virtues and conforming to society, the treatment of John highlights the values of both cultures in Aldous Huxleys Brave New World. Not looking like the rest of the Indians on the reservation hampered Johns ability to fit in with the Savage society. John wanted more than anything to be a part of the Indian culture, to be part of the ritual, to give his life. Why wouldnt they let me be the sacrifice? Id have gone round ten timesÂâ€"Ââ€" twelve, fifteen. John asked why, but he knew the answer. But they†¦show more content†¦You ought to have asked me first whether I wanted to meet them. John was sick of being shown to people and gawked at. The rift between Johns values and the rest of the civilized people was further split when Lenina tr ied to have John. Whore! cried John when he realized what she was doing, Damned whore! His beliefs were tested and he passed. The new world was so different than the reservation, Lenina and the rest of society was pushing him further and further away. They had mocked him through his misery and remorse, mocked him with how hideous a note of cynical derision! Fiendishly laughing, they had insisted on the low squalor, the nauseous ugliness of the nightmare What was paradise to some, was hell to John. The brave new world he had dreamed of was turning out to be a nightmare. Isolating himself from the rest of the world was his only escape. In a last attempt to change society, John halted a soma distribution by throwing the rations out of a window. But do you like being slaves? John didnt understand because he didnt have the same upbringing or beliefs as the rest of the people. Before long John had become a hermit, secluded in an abandoned lighthouse. After all, it was not to sing and enjoy himself that he had come here. It was to escape further contamination by the filth of civilized life; it was to be purified and made good; it was to actively make amends. To keep himself focused and away fromShow MoreRelatedAnalysis Of Aldous Huxley s Brave New World1278 Words   |  6 Pagesanother note, he said it is â€Å"a potent, even enriching.† Brave New World, by Aldous Huxley, expands on this idea of exilation. Throughout the novel, several characters are faced with being exiled, whether it be from their home or community. In particular, a man by the name of John seems to experience the bulk of it. John’s experiences show that being exiled is alienating and, at the same time, enriching, while also portraying the effects of a world with complete government control over technology andRead More`` Brave New World `` By Aldous Huxley1185 Words   |  5 Pagesanother note, he said it is â€Å"a potent, even enriching.† Brave New World, by A ldous Huxley, expands on this idea of exilation. Throughout the novel, several characters are faced with being exiled, whether it be from their home or community. In particular, a character named John seems to experience the bulk of it. John’s experiences show that being exiled is alienating and, at the same time, enriching, while also portraying the effects of a world with complete government control over technology and lifeRead MoreTar Baby And Brave New World Analysis2052 Words   |  9 Pagesand â€Å"Brave New World’. In the novel, â€Å"Tar Baby†, by Toni Morrison she uses allegory, symbolism, and theme nature vs civilization. To illustrate how the character Jadine in the novel is away from her native place, making her feel different. Whereas, in the novel, â€Å"Brave New World† by Aldous Huxley, who uses utopia, dystopia, symbolism, and the theme of identity to portray how the character John the Savage, does not fit into the World State or the Savage Reservation Society. Showing that both two-differentRead MoreIsolation In Aldous Huxleys Brave New World And The Kite Runner1543 Words   |  7 PagesWe all deal with alienation, both internal and external, throughout our lives: it is an unavoidable condition that universally afflicts all humans. However, oftentimes we can alienate ourselves from other people more than is necessary, putting a divide between us and the rest of humanity by no fault but our own. Both John and Amir in Aldous Huxley’s Brave New World and Khaled Hos seini’s The Kite Runner face great internal struggles with alienation throughout their whole lives, many times making thingsRead MoreAnalysis Of Aldous Huxley s Brave New World 1433 Words   |  6 PagesOn the topic of alienation, Brave New World presents four characters who are/feel alienated from a utopian society that circulates around the motto â€Å"Community, Identity, and Stability.† In a world that revolves around a caste system, there are five divisions and in this novel the Alphas and the Betas are the two groups allowed to communicate with one another. As for the Gammas, Deltas, and Epsilons, they go through the Bokanovsky’s process which undergoes alcohol treatment and oxygen deprivationRead MoreBrave New World By Aldous Huxley1518 Words   |  7 Pages2016 Brave New World Brave New World by Aldous Huxley is a very graphic novel that exemplifies the problems of modern society with a fictional setting that dates far into the future. However, the one feeling that Huxley describes most is the feeling of complete loneliness, even when surrounded by the very materialistic desires that were created for complete joy. This story revolves around one character in particular that portrays the theme of self loathing loneliness the most, and that is John â€Å"theRead MoreReview Of Brave New World 1779 Words   |  8 Pages2H August 19, 2015 Novel Play Review Notes: Brave New World Key Quotation â€Å"Everyone belongs to everyone else, after all.† (149) The idea of complete access in Brave New World actually elucidates the confinement in which the citizens of the modern world are living in. Everyone must subject to one another’s desires and motives, seemingly being treated like property. Consequently, the fact that all the members of this society play both the role of master and slave demonstrates thatRead MoreMovie Analysis : The Movie Crash 1662 Words   |  7 Pagesand later on starts revealing the events that lead to the plot. For example, in the beginning you see different cultures interacting with each other on a certain level being very cautious about what a person does. You can immediately see the distinction between the different social and racial class. Where we see an exact portrayal on this reference is in the scene where the officer John Ryan pulled over a navigator just like the one that was called in over their radio. Although the officer had noRead MoreAnalysis Of Bright Star By John Keats1542 Words   |  7 PagesStar†, dedicated to his lover Fanny Brawne, John Keats presents the essence of love in passion and in depth. As its form, a combination of Shakespearean and Italian sonnets suggests, the poem portrays love as a subject full of seemingly contradictive qualities. As a subjective matter, love is active and passive, physical and spiritual, mutable and eternal at the same time. Holding immortal love as the ultimate value of life, the speaker imagines a brave possibility of love transcending life for hisRead MoreThe Anti-Hero Essays2060 Words   |  9 Pages Introduction Fyodor Dostoyevsky’s Notes from the Underground (1864/2008) comes across as a diary penned by a self-described â€Å"spiteful† and â€Å"unattractive† anonymous narrator (p. 7). The narrator’s own self-loathing characterized by self-alienation is so obvious, that he is often referred to by critics as the Underground Man (Frank 1961, p. 1). Yet this Underground Man is the central character of Dostoyevsky’s novel and represents a subversion of the typical courageous hero. In this regard

Marketing Strategies of Nokia Samples †MyAssignmenthelp.com

Question: Discuss about the Marketing Strategies of Nokia. Answer: Introduction The report focuses on the business activities and operations of Nokia. It is one of the largest companies in the mobile industry. In todays era, the company is increasing its revenue and profit by using effective strategies in the international market. It explains themarketing mix strategies of Nokia. Themarketing mix plays a significant role in order to overcome the competitors. It describes that how the firm uses SWOT analysis in the market. Nokia Company is a finish multinational communication, consumer electronics and information Technology Corporation which was founded in 1865. Its headquarter is located in Espoo, Uusimaa Finland. There are approx 101,000 employees employed in the company. In todays era, the firm is expanding and flourishing its business in more than 100 countries. It is the 415 biggest companies in the world measured by the revenue. It is one of the biggest vendors of the mobile phones in the world (Nokia, 2016). The corporation is dealing with various products such as tablets, VR camera, and mobile phones. Nokia renders its products in various countries such as China, India, Latin America, Japan, Europe and North America. The current position of the company is strong and dynamic. It is the fifth most valuable brands in the world. It focuses on the corporate culture, market segmentation and research and development to increase and maximize the revenue and profit of the firm. In todays era, Nokia is c reating and enhancing more mobiles phones with different size and functions. Corporate mission Mission statement is important and essential in Nokia to expand its business activities and operations in the international market. The mission statement includes the followings: To monitor and guide decisions making in order to attain long term goals and objectives. To protect the interest of the stakeholders in the world. To inspire and motivate organizational employees as well as members. The vision of the company is to make a strong position in the world and to attract more customers in the market. Core competencies and resources To gain the competitive advantages, core competencies and resources are important. The core competencies are the attributes which provide competitive benefits to Nokia. The company has several competencies but due to recent growth and success, the firm needs to monitor on the right and appropriate core competencies to beat the competitors in the world. The core competencies and resources include organizational culture, and research and development. The organizational culture is the effective tool to attract more customers in the international market. The value chain is also other source to run the business activities successful. The optimum utilization of resources can be done by maintaining core competencies within the organization. Along with this, innovative technologies are used by the firm to overcome the competitors (Gupta, 2013). Marketing microenvironment and its influence The microenvironment refers to the internal environment of the company which can influence the business activities adversely. The microenvironment can be controlled and managed by the firm. The internal environmental factors include customers, suppliers, the general public, distribution channels and competitors etc. These factors influence the performance and efficiency of Nokia. It can also affect the long-term success and growth of the firm. There is a close relationship between microenvironment and organization (Yam, 2016). These factors also help to build and develop a reciprocal relationship with customers in the international market. The microenvironment consists the followings. Suppliers: It is an important factor which affects the goals and objectives of the firm. Suppliers provide resources and products to the company. They also affect the strategy and policy of the firm. Market intermediaries: The intermediaries also affect the targets and growth of the firm. The marketing intermediaries include retailers, financial intermediaries, whole sellers and agencies. Customers: They are person who buy the products and services of the company. The customers influence the mission and vision of the company. Competitors: A rivalry is the company who manufacture the same products and services in the global market. Nokia should keep an eye on the strategies and policies of the competitors. Public: The public also influences the success and growth of the firm. Therefore, the company needs to focus on the internal environment in order to meet the long term targets and goals. Marketing macro environment and its influence Macro environment affects the profit and revenue of Nokia. Therefore, the company needs to analyze and evaluate the macro environment. It is also known as an external environment which encompasses the following factors such as political, economic, socio-cultural, technological, legal and environmental factors (Grhan-Canli, Hayran Sarial-Abi, 2016). These factors influence the operation and trading activities of the firm negatively. The two major categories of the external environment have been discussed below. Political factors: These factors include rules and regulations related to the import, export, and production. The company needs to focus on the political factors to fulfill the needs and requirements of the customers in the global market. Economic factors: The economic factors include interest rates, demand, taxes, exchange rates and buying the power of the customers. All these factors affect the growth and success of Nokia. The firm needs to focus on these factors to hit the competitors in the international market (Nachbaur, 2016). Current marketing mix Nokia uses marketing mix strategy to overcome the competitors and to accomplish the goals and objectives of the firm (Baker Saren, 2016). It also includes segmentation, targeting and positioning strategy which has been discussed below. Segmentation: Market segmentation is an effective and dynamic marketing strategy to divide the market into different groups. It helps to understand the needs, requirements, and desires of the customers in the global world (Wang, Hedman Tuunainen, 2016). The segmentation is done on the basis of high-income group, medium income group, and low-income group. There are various types of segmentation which include demographic segmentation, psychographic segmentation, and behavioral segmentation (Doz Wilson, 2017). Targeting: After segmentation, Nokia evaluates and identifies various groups and decide how many and which segment to be served. Under targeting, penetration and pricing strategies are used by the company to reach with its target customers in the world. Positioning: After segmentation and targeting strategies, marketers prepare positioning map to show the customers perceptions of their brands in the international market. All these strategies are used by the company to analyze and evaluate the strategies, plans, and policies of the competitors (Frattasi Della Rosa, 2017). Apart from this, 4 Ps are also used by the organization to overcome on the rivalries in the market which have been discussed below (Colagrossi, 2017). Product: The Company uses product strategy to differentiate its products from the competitors. It helps to increase the profit and revenue of the firm. Price: Nokia uses price strategy to beat the competitors and to attain the long term goals in the global market. It sets the appropriate prices of the products to increase the sale of Nokia products. Promotion: The promotion strategies are used by Nokia to attract the customers in the international market. It is the effective tool to reach with its target market. Place: This strategy is used by the company to find and analyze a right place to sale the products in the world. SWOT analysis SWOT analysis is an effective and dynamic tool to evaluate and identify the strengths and weaknesses of the competitors in the market. The firm must analyze and identify the risks and challenges of the market to achieve the mission and vision of the firm (Bohlin Inha, 2017). The SWOT analysis stands for strengths, weaknesses, opportunities, and threats which have been discussed below. Strengths Weaknesses Brand name is the biggest strength of Nokia. The products are available in the market in all the prices ranges. Nokia products are very easy to use. The mobile products are provided by the company have a much higher resale value compared to the other companies. After sale services are very poor. Poor designed smart phones. Some of the Nokia products are not for middle class and low class groups. Opportunities Threats The company can expand and grow its market globally. The demand of the Nokia smart phones are increasing. High competition exists in the global market. Iphones popularity and Samsung and other competitors affect the sale of the company. Conclusion On the above discussion, it has been concluded that Nokia is one of the biggest brands in the world. The firm uses effective and dynamic strategies to overcome the competitors in the market. It uses marketing strategy and segmentation, targeting and positioning strategy to hit the rivalries in the world. Apart from this, SWOT analysis is done by the Nokia to analyze and evaluate the strengths and weaknesses of the competitors. References Baker, M. J., Saren, M. (Eds.). (2016).Marketing theory: a student text. Sage. Bohlin, S., Inha, E. (2017). Book review: Tools and concepts for strategic decision making on Market Intelligence. Colagrossi, A. (2017). Drafting Futures Integrating Futures Thinking and Marketing Strategy. Doz, Y., Wilson, K. (2017).Ringtone: Exploring the Rise and Fall of Nokia in Mobile Phones. Oxford University Press. Frattasi, S., Della Rosa, F. (2017).Mobile positioning and tracking: from conventional to cooperative techniques. John Wiley Sons. Gupta, R. K. (2013). Core competencies: Concepts and relevance.Prabandhan: Indian Journal of Management,6(2), 48-54. Grhan-Canli, Z., Hayran, C., Sarial-Abi, G. (2016). Customer-based brand equity in a technologically fast-paced, connected, and constrained environment.AMS review,6(1-2), 23-32. Nachbaur, A. (2016). Nokia Strategic Analysis. Evaluation of the decision to return to the mobile telephone market. Nokia.com., (2016). About Nokia, viewed on 26 Nov 2017, https://www.nokia.com/en_int Nokia.com., (2016). Nokia networks, viewed on 26 Nov 2017, https://networks.nokia.com/about-us/our-markets Wang, J., Hedman, J., Tuunainen, V. K. (2016). Path creation, path dependence and breaking away from the path: re-examining the case of Nokia.Journal of theoretical and applied electronic commerce research,11(2), 16-27. Yam, Y. (2016). The influence of macro and micro-environmental factors on the consumption of mobile phones and marketing strategies.

The Message Of Babi Yar Essays (1136 words) -

The Message of Babi Yar There are very few people in the world who are willing to go against the popular trends and do what they feel in their hearts is correct. But Yevgeny Yevtushenko is one of those people. In his poem Babi Yar, he tells the story of the modern persecution of the Jews, focusing on atrocities like those of the massacre at Babi Yar and the pogroms at Beilostok, and also the general anti-Semitism that killed men like Dreyfus and pervades the entire Russian people. The poem uses many literary devices, such as graphic imagery and contrasts, while painting a very clear picture of the scenes of pure horror. Babi Yar is written in many different voices, all of which, however, have the same message. The author starts off with his own perspective, then goes on and describes certain people in modern Jewish history whose lives will forever be remembered as symbols of the time. At the end of the poem the author comes back and speaks in his own voice, yet this time he delivers a message to his people about how they have committed a large number of these crimes against the Jews, yet think that such actions are pure and good for Russia. By switching from the voices of those who were so afflicted by the persecution to a voice of accusation, the author effectively points out how foolish the arguments of the Russians are when they try to point out any validity in killing millions of Jews. The poem starts out with a description of the ravine at Babi Yar. However, all it says is that there is nothing to describe. It calls the steep ravine, which is the grave sight of one hundred thousand people, the only memorial that is there. This frightens the author, because the massiveness of the tragedy deserves at least some recognition. Then Yevtushenko realizes that fear is a part of Judaism, something that is as old as them, and therefore originating with them. He says that he too must be a Jew for he is afraid of what his people and his society have become. Many years ago, in the "ancient days," it would not be such a shock to see the Jews enslaved in Egypt or crucified as a means of torture and death, but even in modern times the same things are going on-he still has the marks from where the nails pierced him. The author has used classical examples of Jewish persecution which every one knows is gone in the physical sense, but show how they still exist in the theoretical aspect, as the persecution is still occurring. In the next three stanzas, the poem takes the standpoint of three figures whose stories are pertinent examples of what Yevtushenko is trying to rely in this poem. First the voice of Dreyfus is used, and the stanza describes how horribly and unfairly he was treated, and how the country and its leaders turned their backs on him. There are two important literary devices used in this section. First the author puts the word "pettiness" on a line by itself. This is used as a declaration of what the author feels anti-Semitism is based on. It is because of pettiness that Dreyfus was accused and further because of pettiness that he was not pardoned when it was proven that he had not committed any crime. The next important device is the description of ladies with their umbrellas. This is an image to the wealthy aristocracy of France, who not only turned their backs on Dreyfus and did not help him, but also increased the effort to have him punished unnecessarily. The next Jewish figure whom the author singles out is a boy from the town of Bielostok, where one of the most horrible pogroms ever took place. The entire stanza focuses on the image of how bad the people were who participated in the pogrom. Using graphic images of blood spurting all around and of victims pointlessly begging for mercy, the author clearly shows how wrong the pogroms were and wrong his countrymen were for allowing them to occur. A device the author uses in this stanza is contrast, as in

Allstate Ad Essay Essay Example

Allstate Ad Essay Essay Example Allstate Ad Essay Essay Allstate Ad Essay Essay Student Name Mr. Hoyle English 211 Mm/dd/yyyy? ? Name 1 ? ? Emotional Appeal Advertising ? In the recent series of ads from Allstate insurance, Dean Winters, an actor notorious for playing dangerous roles in movies and TV series, plays the a version of â€Å"mayhem. † Allstate is notorious for their commercials showing accidents involving multiple vehicles, but with this new series of commercials they choose a fresh approach. Although he’s dressed like a man, and sports a bandage over his black eye, Dean Winters portrays a â€Å"typical teenage girl† as he drives through a mall parking lot and receives a text from his â€Å"best friend forever† that leaves him â€Å"emotionally compromised. † Winters, driving a pink car, hits another parked car in the parking lot and then drives away, without dealing with the â€Å"mayhem† he’s just created. Finally, Allstate’s closing statement, â€Å"If you don’t have the right insurance coverage, you could be paying for this yourself. Are you in good hands? † abruptly ends the commercial. The ad is funny and witty at first, but once it’s over viewers are left questioning their own car insurance coverage- not just for themselves, but also for their children. With this ad, Allstate is specifically targeting parents by tapping into their desire for the safety of their children. Parents, the ad suggests, are ultimately responsible for their children’s mistakes, even when they are not present to make sure their children behave responsibly. Although it’s not at first apparent because the ad is obviously hilarious, Allstate uses subtle hints to get this message across. Allstate’s choice of actor, their concept of a teenage girl receiving a text message, and their closing question all tap into parents’ desire to keep their children safe. Student Name Mr. Hoyle English 211 Mm/dd/yyyy? Name 2 ? ? Dean Winters has starred in T. V. series such as â€Å"Oz† and â€Å"Rescue Me,† playing a more serious and dangerous character in both. These shows tend to be popular with an adult crowd, which makes it easier for parents to realize who he is and to make a connection between his role as â€Å"mayhem† and other similar roles he has played. In choosing Winters for the role of teenage â€Å"mayhem,† Allstate already has the viewer subconsciously worrying about how dangerous their own teenager’s â€Å"mayhem† really is. This then triggers the need to protect their children. The tone of any piece of writing or commercial sets up the viewer for what to expect from the piece, and Winters’ effortless monotone does just that. If this were not such a witty commercial, his deep and serious voice would send chills up anyone’s backalthough he’s talking in the dialect of a teenage girl, his voice remains his own. Were he to talk instead in a higher-pitched â€Å"teenage girl† voice, Allstate would not be able to get their message acrossthe idea that mayhem is unpredictable and dangerous. Although what he says is funny, it is how he says it that triggers a parent’s worry for their children. With the increasing numbers of cell phone usage related accidents, many companies are pushing to stop text messaging while driving. When Allstate shows â€Å"mayhem,† aka Dean Winters, text messaging and hitting another vehicle as a result, it again taps into a parent’s desire for their children’s safety. Recent safe driving laws have prohibited the use of cell phones while driving. However statistics show increasing numbers in cell phone usage related accidents. A recent study by a local attorney’s office states that, each year, 21% of fatal car accidents involving teenagers between 16 and 19 years old are the result of cell phone usage. This fact surely influenced Allstate to use text messaging, and the resulting state of â€Å"emotional Student Name Mr. Hoyle English 211 Mm/dd/yyyy? Name 3 ? ? compromise† it elicits, as the cause of this parking lot fender bender. Most adults know better than to text and drive, but many parents are rightfully concerned that their teenage driver might not be so safety-conscious. From the same study: teen drivers are four times more likely than adults to get nto car accidents that are related to cell phone usage. Allstate chose a â€Å"teenage girl† to be the â€Å"mayhem† because of this increased likelihood. They tap into a parent’s concern versus a teenager’s concern for an adult for two reasons: parents provide insurance for their children, and because there is more of an impact this way. Parents are not only concerned about their teenage driver text messaging and driving, but also about the possibility of an accident and what coverage they have for their family. By showing the worst-case scenario of a teenage driver’s experience, Allstate stirs up worry for one’s children. Allstate is known to end their commercials with the famous question â€Å"Are you in good hands? † which leaves viewers to worry that, with their current insurance provider, they might not be. With their new â€Å"mayhem† commercials, Allstate further expands this question, leaving viewers even more concerned when Winters says, â€Å"And if you don’t have the right insurance coverage, you could be paying for this yourself. They take the worry that was focused on your children’s safety and direct it to worrying about whether you have adequate car insurance coverage. As a result, viewers are left questioning their coverage for their new and inexperienced teenage drivers. Allstate’s choice of actor, their â€Å"teenage† driver’s accident as a result of text messaging, and their final question to viewers all stir- up a parent’s desire to keep their children safe. One might wonder, when looking back years from now, if this would have contributed to the Student Name Mr. Hoyle English 211 Mm/dd/yyyy? Name 4 ? ? recession. Is it possible that everyone is now so overcome with the emotions involved in obtaining the perfect house or perfect car that we have not stopped to think what we are getting ourselves into? Insurance may not be a bank breaker, but if every advertiser is able to play on our fundamental desires to protect our children, we must question just how susceptible we are to buying every product advertised this way.

Super Tuesday Definition - Date and States That Vote

Super Tuesday Definition - Date and States That Vote Super Tuesday is the day on which a large number of states, many of them in the South,  hold their primaries in the presidential race. Super Tuesday is important because a large number of delegates are at stake and the outcome of the primaries can elevate or end a candidates chances at winning their partys presidential nomination later in the spring.   Super Tuesday 2016 was  held on Tuesday, March 1, 2016. Republican Donald Trump and Democrat Hillary Clinton emerged with the most number of delegates on Super Tuesday 2016, thrusting both toward their eventual nominations at that years conventions in Cleveland, Ohio, and Philadelphia, Pennsylvania. Twelves states  hold primaries or caucuses on Super Tuesday. Voters in those states  go to the polls about one month after the first-in-the-nation Iowa caucus are held.   Super Tuesday 2016 was  the first presidential primary day under Republican National Committee rules designed to give states that vote later in the year more influence in the nomination process and at the GOP convention in Cleveland, Ohio, in the summer. Why Super Tuesday  Is a Big Deal The votes that are cast on Super Tuesday  determine how many delegates are sent to the Republican and Democratic national conventions to represent their respective candidates for the presidential nominations. More than a quarter of the Republican Partys delegates are typically  up for grabs on Super Tuesday, including in the top prize of 155 delegates in Texas. More than a fifth of the Democratic Partys delegates are up for grabs that day. In other words, more than 600 of the 2,472 total Republican delegates to the partys national convention are awarded on Super Tuesday. Thats half the amount necessary for the nomination - 1,237 - up for grabs in a single day. In the Democratic primaries and caucuses,  more than  1,00 of the 4,764 Democratic delegates to the  partys national convention in Philadelphia  are at stake on Super Tuesday. Thats nearly half of the 2,383 needed for the nomination. Super Tuesday Origins Super Tuesday originated as an attempt by southern states to win greater influence in the Democratic primaries. The first Super Tuesday was held in March 1988.   Super Tuesday 2016 Delegate Rules Under the Republican Partys new rules, states that hold their primaries and caucuses on March 1 through March 14  awarded delegates on a proportional basis instead of winner-take-all. That means no candidate can likely win enough delegates to secure the nomination before late-voting states get to hold their primaries. The rule is designed to prevent states from  trying to leapfrog each other for influence and attention during the primaries. List of States Voting on Super Tuesday The number of states holding primaries and caucuses on Super Tuesday 2016 was  larger than in the previous presidential-election year, in 2012. Only ten states held primaries or caucuses on Super Tuesday in 2012.   Here are the states that hold primaries or caucuses on Super Tuesday, followed by the number of delegates being awarded to the party conventions: Alabama: 50 delegates at stake in the Republican primary, 60 delegates at stake in the Democratic primaryAlaska: 28 delegates at stake in the Republican caucuses (the 20 delegates at stake in the Democratic caucuses are awarded on March 26, not on Super Tuesday)Arkansas: 40 delegates at stake in the Republican primary, 37 delegates at stake in the Democratic primaryColorado: 37 delegates at stake in the Republican caucuses, 79 delegates at stake in the Democratic caucusesGeorgia: 76 delegates at stake in the Republican primary, 116 delegates at stake in the Democratic primaryMassachusetts: 42 delegates at stake in the Republican primary, 116 delegates at stake in the Democratic primaryMinnesota: 38 delegates at stake in the Republican caucuses, 93 delegates at stake in the Democratic caucusesOklahoma: 43 delegates at stake in the Republican primary, 42 delegates at stake in the Democratic primaryTennessee: 58 delegates at stake in the Republican primary, 76 delegates at stake in the Democratic primary Texas: 155 delegates at stake in the Republican primary, 252 delegates at stake in the Democratic primaryVermont: 16 delegates at stake in the Republican primary, 26 delegates at stake in the Democratic primaryVirginia: 49 delegates at stake in the Republican primary, 110 delegates at stake in the Democratic primary

Persuasive Campaign Essay Example | Topics and Well Written Essays - 1250 words

Persuasive Campaign - Essay Example For example, diabetes and hypertension patients are put into consideration during the production since the company’s research and development team establishes a differentiated product for that particular group of people (p.2). Arguably, the Morning Flakes product is classified into the different categories to ensure that all the neglected niches acquire the benefit of dining on healthy cereals during their meals. Methods of marketing the product The research and development process of the persuasive campaigns The survey undertaken by the company’s R&D team revealed that most of the population in developing economies comprised of the baby-boomer generation who are currently living within the range of 50 years. Marketing campaigns seek to enhance a company’s penetration to the consumers at both the local and the global platforms (p.39). Bearing such findings in mind, the research study enabled the team to table a proposal seeking the management of to produce a prod uct that would serve the segment needs of these groups of people. Most important was the fact that the team discovered the generation’s financial prowess, which communicated a level of enhanced benefits to the organization if the production, processing, and marketing campaign programs would seek to serve the needs and wants of the mature segment. During the company’s research and development process, the company’s employees realized that most of the poor families in the global societies lacked basic meals because of the costs executed to such products. Further, lack of knowledgeable information from the media prevailed as a key hindrance to the desired level of marginal consumption. The campaign processes and strategic approaches to the product’s marketing It was evident that the company’s campaign teams would market its standardized and customized Morning Flakes products in accordance to the specific segment’s needs and wants. Subsequently, an exploratory survey undertaken in the developing economies revealed that the ageing population had financial prowess compared with the younger generations. The researchers’ strategically established that the needs and wants of the consumer groups in the developing and underdeveloped economies matched mainly because of their financial status. Further, the marketing campaign teams sort to use differentiated advertisement approaches that suited different global cultures, but included the prospective benefits that each of the demographic categories would accrue through the consumption of the cereals (p.119). The strategic implementation of actionable advertisements in television and radio media seemed the most appropriate method to achieve the consumers’ desires, draw their interests, and engage them on lasting awareness on the product’s availability. The process of marketing campaigns for Morning Flakes’ cereal products is saliently executed in accordance to the target consumer groups, the economic and social status, the standards of living, and the societies’ standards of living. Ideally, the marketers embrace the process of persuading the consumers to purchase the cereals through the execution of favorable marketing campai